ColaLife
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places up to 1 in 5 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea.
ColaLife is the clever idea to deliver free aid packs with Coca-Cola drinks. Large multi-nationals are very good at logistics and ColaLife has developed free aid ‘pods’ that fit neatly into crates of Coca-Cola, thereby piggy-backing their supply chain.
ColaLife is working in developing countries to bring Coca-Cola, its bottlers and others together to open up Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.
ColaLife is an independent non-profit organisation run and staffed by volunteers. Whilst ColaLife seeks to work with corporates to bring about social change they are not affiliated to any other organisation and their work with others does not imply an endorsement of any product or brand. Registered charity, 21 June 2011 (#1142516).
